Sports Lifestyle Pvt. Ltd., based in New Delhi and employing over 100 people, was founded in July 2007 by Lalit Kishore and associates. Spin-out of the SSIPL group, a leading pan India player in international apparel and footwear brands management, Sport Lifestyle has a team of professionals with wide and long term experiences spanning the entire value chain – from manufacturing to distribution, licensing & retailing.
The company has been responsible for the brilliant re-launch of Lotto brand in India making it available country-wide, recently also through over 70 high image stand-alone mono-brand stores and presence in over 200+ MBO’s like Shopper’s stop, Reliance Footprints, Spencer’s, Central, Pantaloons, Planet Sports, etc. . Apart from this there is a strong distribution network which caters to a large no of MBO’s, through sub licensee partners.